Located in Northern NSW's Bungawalbin Valley, Jenbrook Botanicals is home to over 2,000 acres of organic tea tree, including both plantation and ancient, wild-grown trees. As the birthplace of the Melaleuca Alternifolia species, Jenbrook sustainably hand-harvests from these native trees, preserving thousands of years of tea tree history.

The wordmark features a clean sans-serif font with subtle organic quirks, reflecting the brand’s natural roots. An authenticity seal, bearing the line ‘Pure Australian Botanicals’ and a tree symbol with deep roots, complements the wordmark as a flexible endorser, emphasizing the farm’s connection to ancient land. 

The brand identity is enhanced by an earthy color palette and beautiful photography that showcases the natural purity of the products' origins. Natural uncoated paper stocks are used in applications, reinforcing the brand’s approachable yet premium tone. The brand story highlights the ancient origins of the tea tree products, with some trees over a thousand years old—encapsulated in the line, ‘A thousand years in the making.