Frasers Property are a large scale, environmentally aware property development firm specialising in the residential and commercial sector. They saw the opportunity to offer a new service for their tenants by way of supplying their energy needs with a cheaper, greener and simpler solution than the major providers.

We starting with naming, and with the Frasers brand values in mind and their desire to be seen as a down to earth, community focused brand, Real Utilities was born. A writen tone-of-voice was also developed from this. A friendly logo inspired by the ‘on’ and ‘smile’ symbols is at the core of the visual ID, supported by a matching series of icons to highlight key consumer benefits. A set of illustrations show the importance of energy in everyday life in a contemporary and engaging way. The collateral design system, across print and digital, has been designed with attention to clarity of message and simplicity.