I’m a brand designer specialising in crafting unique and impactful brand expressions. Working across various industries, I help startups and established brands alike build their visual presence and connect with their audience on a deeper level. My passion lies in translating a brand’s essence into compelling creative work that resonates and inspires.
Services I provide
My branding services focus on creating and rejuvenating brands by forming dynamic, collaborative partnerships with the client. By deeply understanding your brand's essence and values, I bring your unique vision to life. A holistic approach ensures every aspect of your brand is aligned and impactful, from initial concept to final application across all touch-points.
Brand and Visual Identity
Brand Refresh
Visual Storytelling
Print and Packaging
Digital and Wed Design
Signage and Environmental
Who I work with
My expertise spans a diverse range of sectors. I collaborate with clients at various stages of their journey—from visionary startups eager to make their mark, to established brands seeking a fresh perspective, to industry leaders requiring a refresh to maintain their competitive edge. I also collaborate with other design agencies, acting as a Design Director on branding projects.
Technology
Real Estate and Property
Lifestyle
Destination and Tourism
Hospitality
Food and Beverage
Design process
My approach to designing brand identities is flexible and tailored to your specific needs. After we agree on a project, the process typically includes brand discovery/strategy, concepts, design development and assets, and implementation.
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This is an opportunity for us to get to know each other. You can share your business goals, why you’re investing in branding work, and your future aspirations for the brand. I’ll then provide a rough cost guide. If everything aligns, I’ll prepare a detailed proposal.
The proposal outlines the project schedule, deliverables, pricing, and terms. You might adjust the scope to fit your budget or add additional elements. I request a 50% deposit to begin, with the balance due upon completion.
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Some form of brand blueprint is crucial before moving forward with brand identity design. I offer flexible options here based on whether you already have a brand strategy, want to undergo one and how deep you want to go, or just need a simple 'brand foundation' that will inform the creative brief.
I often partner with brand strategists who will dive deep into understanding your business through thorough research, including market analysis, competitor review, and customer insights. This phase may involve site visits, interviews, and desktop research. This will be a documented framework for how the brand is defined, to encourage resonance and connection with the audience and will encompass several different elements like brand substance, positioning, persona, and messaging.
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This is the prototyping stage, where we explore how to bring your brand’s purpose and attributes to life and visually present it to the world in a way that resonates with the target audience.
This typically includes one or two concepts, shown in real-world contexts such as web pages, brand collateral, signage, social media, packaging, etc.
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Once the design concept has been approved, we move on to refinement, creation, and delivery of the core brand identity assets. These typically include logo files, colour palette specifications, typefaces, graphic visuals, icon sets, etc. This may also include the commissioning of photography, illustration, motion graphics, and copywriting if required.
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I ensure a smooth rollout of your new brand identity across all platforms. This might include web design, creating brand collateral, packaging design, signage design, and production specifications, etc.
I often create brand style guides as part of a new or refreshed branding project. This ensures the brand can be consistently rolled out by marketing teams and other suppliers.
Let’s work together
Got a project in mind? I’d love to chat.