AnewX
Brand identity and collateral design for a specialist urban civils and foundation company.
AnewX was founded with a vision to provide superior civil and foundation solutions for large construction projects. From Barrangaroo to Parramatta Square, Goulburn Gas Works and the Hume Dam, the scale and magnitude of the complex works they undertake are second to none.
The AnewX brand identity was built around the pillars of Expertise, Experience and their desire to Exceed expectations. The large ‘X’ graphic which is anchored at the end of the name is comprised and representative of a forward motion arrow which illustrates their progressive forward thinking and large scale problem solving abilities. The mono treatment coupled with gritty black and white photography is juxtaposed by the use of the eye catching and visually striking yellow as a primary colour to draw attention. The result is a bold combination of industrial refinement, which positions them as the authoritative leaders in their field.