As Aspect Furniture continues to grow their footprint in Australasia, we were tasked with developing a look-book and event collateral to promote the opening of their new Melbourne showroom. Leveraging the concept of 'Aspect the Unexpected', we crafted a series of print pieces that were designed to elevate Aspect Furniture's brand, and evoke a sense of curiosity and intrigue around the launch event.

The concept of people interacting and moving around the workplace (and opening event) is visualised by random die-cut circles on the covers, these also give a peak at written messaging on the inside. A premium tactile experience is delivered by use of Colorplan papers, foiling and die-cutting. The look-book is organised with a clear structure and is designed with more editorial aesthetic.