Multicultural NSW promotes community harmony and social cohesion in one of the most culturally diverse states in the world. The brief was to express this with a new brand identity program.

A brand identity that expresses a ‘movement’— the multi-faceted energy that is created by diverse people harmoniously living together. Blended colours come together in one sweeping gestural stroke to form the silhouette of the NSW area map. Secondary graphic expression blends are used to bring the idea to life. The dynamic colour spectrum is offset by black and white reportage photography.