We worked with the boutique and innovative start-up, Garibaldi Watches, to refine their brand identity. Based in Hong Kong, Garibaldi design and manufacture unique and minimalist watches in small production runs.

With an deep understanding of Garibaldi's ethos and design aesthetic, we created a positioning line that spoke to the individuality and craft of the watches: ‘Tailored Time’. A custom logotype and font ‘Geobaldi’ were crafted with a utilitarian, geometric, and precise aesthetic to align with the design of the watches themselves.