Mike De Iuliis’ vineyard has been recognised as one of the up and coming heavyweights of the Hunter region. With a labelling system already in place, what was missing was a brand expression that explained the positioning story. We established a territory that was built around pillars that summed up the brands resilience and ingenuity; ‘Passion and Grit’, and the relaxed personality of it’s winemaker; ‘Made by Mike’.

The combination of expressive hand painted type coupled with elegant typesetting and layouts, continues the theme of balancing ‘passion and elegance’ with ‘hard yakka and grit’. The commissioned illustrations tell the story of Mike, the wine maker, the cellar door, their awards and wine club experiences along with a map which provides the sense of the vineyards place in the region.