We worked with Davis Premium Wines to visually and strategically bring 3 existing brands and various product ranges under a single brand—Carillion.

Undertaking a brand positioning and personality phase allowed for deeper creative consideration on the new brand mark and label design system for the 3 new ranges; 'Expressions', 'Origins', and sparkling. The 'Expressions' range features a series of expressive illustrations, and accompanying stories, of authentic subject matter taken from the vineyards, the family, and friends. The 'Origins' range of single vineyard varieties, targeting a more serious wine connoisseur, features topographical illustrations of their vineyards and gives co-ordinates of the exact location where the variety is grown. Tactility is considered across the ranges by use of quality uncoated label stocks, foil stamping, die-cutting and embossed caps.